How to Use LinkedIn Marketing to Promote Your Business
As we move further into the digital age, it’s becoming more important for businesses to build an online presence. While Google and other search engines are still the primary means of connecting with potential customers, sites such as LinkedIn offer a unique opportunity to connect with a specific audience.
With more than 500 million users worldwide, LinkedIn is one of the most effective ways to build a network and promote your business.
In this blog post, we will explain why you should use LinkedIn for marketing your business and outline some simple steps you can take to get started.
Business professionals, job seekers, employers, and recruiters can all connect on LinkedIn. In order to market themselves and interact with potential employees, businesses might use the global networking site LinkedIn.
LinkedIn Users
It is one of the most popular social networks worldwide, with over 640 million users. LinkedIn is projected to have over 66 million users in the US by 2022, as demand for the platform is growing in India and China, as well as the US. Based on LinkedIn user age demographics, 60 percent of users fall in the age range of 25 to 34 years, and 19 percent are aged under 25 years.
LinkedIn Leading professional network
LinkedIn is a professional network where members can build connections with prominent figures, colleagues, and people with similar interests. It is a great place to find thought leaders, network with colleagues, connect with hiring managers, discover new tools, and much more. You can use LinkedIn to expand your network, find a new job, meet people with shared interests, and make connections that could lead to new partnerships and collaborations.
Signing up for a LinkedIn account is quick and easy. You can start with a basic profile, add your education and work experience, choose connections, and upload a resume. You can also use LinkedIn to find suitable candidates for your company. LinkedIn is a great place to search for potential employees.
What is LinkedIn Marketing?
LinkedIn marketing is using LinkedIn as a marketing tool to attract new customers to your business. While Google and other search engines are primarily designed for users to find products and services for sale, LinkedIn is designed for business-to-business (B2B) communications.
It means that when you market your business on LinkedIn, you are reaching potential customers looking to make a purchase, potential partners, and suppliers who can help your business grow. If you are not familiar with the basics of LinkedIn marketing, here are a few tips on how to get started:
- Make sure your business’s LinkedIn page has a professional design.
- Post helpful content regularly, such as thought leadership articles and tips on running a business.
- Encourage your employees to build their LinkedIn networks and share your company’s posts with their contacts.
- Reply to comments on your posts and engage with your contacts regularly to show that you are real.
- Promote your posts to your contacts’ timelines to reach a wider audience.
- Set up an advertising campaign to target people who aren’t already connected to your page.
Why is LinkedIn Marketing Effective?
As you know, Google search results are designed primarily for users looking for information and buying products. Your website’s content has only a few seconds to grab the user’s attention before they move on to the next result.
On the other hand, LinkedIn’s main function is to help its users build connections and advance their careers. The site’s users will be more open to reading content that might not be directly related to their job search. Because Google Ads have limited time to engage users, LinkedIn Ads have more time to persuade them.
Therefore, it’s important to avoid excessively aggressive marketing language. Instead, you should focus on creating quality content that inspires your audience to take action. The following are reasons why LinkedIn Marketing is effective for your business:
- LinkedIn provides valuable information about your target audience.
- LinkedIn offers a great opportunity for you to build relationships with your target audience.
- You can find new customers through content marketing on LinkedIn.
- Your company’s expertise can be showcased through the company page on LinkedIn.
- The search engine optimization (SEO) of your website will be improved by having a LinkedIn profile and company page.
- You can advertise on LinkedIn.
- You can gain exposure to new potential customers through LinkedIn advertising.
- You can monitor and analyze your return on investment (ROI).
- You can provide free information about your company on LinkedIn for a chance of a response from one of your target audiences.
- Businesses can attract more qualified job seekers with their company page on LinkedIn.
How to Use LinkedIn for Marketing
Building a strong LinkedIn following can help you reach new audiences and generate leads for your business. To start, create a company page on LinkedIn and fill it with relevant and engaging content. Here are a few tips:
- Post at least once per week
- Try to schedule your posts a few days ahead of time.
- Make sure each post has a call to action:
- Ask your readers to click on a link to visit your website, download a piece of content, or sign up for your email newsletter.
Target your audience:
LinkedIn allows you to connect with your audience and build trust by providing helpful advice and tips. Because your blog posts will be published on your company page, you will have the opportunity to reach a wider audience than you would with a post on your website. In addition, publishing your posts on LinkedIn will help to establish your authority in your industry and drive more traffic to your website.
Write and publish blog posts:
Once you have written your post, it’s time to publish it on your company page. Unlike other social media platforms, LinkedIn requires you to share your posts as regular posts, not as your company page. You can do this by clicking “Share” after publishing your post and selecting “Public.” Keep in mind that not all your posts will be published automatically. LinkedIn will only publish your posts if they meet the following criteria:
- Written in English
- At least 500 words long
- Published using a valid hyperlink
- Published using a valid headline
- Do not contain profanity or excessive references to political topics
- Do not include links to your website
Use Sponsored Posts
As you start to build a following on your company page, you also have the option of creating sponsored posts. These paid posts appear in your contacts’ news feeds and allow you to target a specific audience. While sponsored posts are a great way to reach a wider audience, you should be careful not to overdo them. You should only create sponsored posts relevant to your contacts’ jobs and industries.
Remember that sponsored posts are not designed to increase your follower count. Instead, they are designed to help you to attract new leads and drive traffic to your website. You should only create sponsored posts if you genuinely have something of value to say to your contacts.
Create effective ad
Once you have created your sponsored post, it’s time to write your ad copy. Your ad is the text that appears at the top of your sponsored post, which your contacts will read before clicking through to your website. Because your ad copy will be the first thing your contacts read, you should ensure that it is compelling enough to generate leads for your business. Here are a few tips on how to write an effective ad copy:
Use a descriptive headline:
People will read your headline first, so it must be descriptive and compelling.
Include your target audience in the ad:
Try to create ad text that sounds like you are having a casual conversation with a friend. Include your target market.
Create a sense of urgency
Creating a feeling of urgency in your ad copy is important to motivate people to take action.
Send tailored invitations to edit your ad’s target audience
LinkedIn offers businesses many benefits, such as sending tailored invitations to edit your ad’s target audience. This way, you can find the best potential customers and ensure they see your advertisement.
These settings are available when you are creating your new ad or editing an existing ad. You can choose to target people based on their interests, location, or a combination of both.
Interest:
Interests are like tags on social media and can be anything from a hobby or profession to a particular cause. If you are advertising a job posting, you can target people who have shown interest in other jobs.
Location:
You can use the location feature the same way you might use geolocation on social media. You can target people in a certain country or a radius around a certain location.
Final Words
LinkedIn is one of the best ways to establish your business as an expert in your industry and build a solid reputation online. While other social platforms, such as Facebook and Twitter, are great for connecting with friends and family, LinkedIn is an excellent option for building professional relationships with other professionals.
You can expand your network rapidly when you establish a strong presence on LinkedIn and publish engaging content. This will lead to more business opportunities and a boost in your business’ visibility.
LinkedIn is a great way to search for potential employees and recruiters. Use it to showcase your company’s expertise to gain exposure to new potential customers and clients.
If you are starting and don’t yet have a brand page or other type of presence on LinkedIn, it’s a good idea to start by building a list of contacts.
LinkedIn is great for getting in touch with people who work in related industries. You can find great professionals via the people directory. Once you have a list, it’s time to share your business’ updates and content on your company page, in groups, and in your LinkedIn connections’ news feeds.