A Beginner’s Guide
2. Create user-friendly Browsing
3. Employ Clear Navigation Manu
Design is the process of creating something using a plan. Web design is the art and science of crafting a website and its content, including images, text, multimedia, navigation, and other features. It can also refer to the design style applied to any given webpage.
When designing your website, you should pay attention to every detail; this will help optimize the user’s experience.
While designing a website, you want to consider your users’ very first impression of your site. To do this, you must place your most prominent content on the homepage. This will either be your main product information or a call to action that will lead your users to where they want to be.
A homepage that is not user-friendly will make your users lose interest in your site and possibly never return to it. You will therefore have to make sure you put the right content on your homepage so they can easily navigate through it and find what they are looking for.
If you are a business that sells products, the homepage would likely include an introduction to your company and specifications of the products you offer.
Do Not Use Ad banners
Banners aren’t very effective for drawing attention to your site and should be considered carefully.
Instead of placing these banners on your homepage, try using them on other pages of your site that relate to your product or service.
The more internet savvy people are, the less they notice banner ads. If you have these, you may fail to use the space on your website wisely.
Alternatively, provide engaging content your visitors will want to read and write about. Include ads, affiliate links to your posts, e-mail newsletters, and social media posts so readers can find more information or make a purchase themselves.
So, they can find more information or make a purchase themselves.
You can also use them on the bottom of your product detail pages. However, do not use them as your homepage banner, as this will turn your users away from your site and make them lose interest in it.
In fact, For some visitors, ads on a site’s homepage indicate that the website owner does not trust enough in their products or services not to place ads on other pages.
Create user-friendly Browsing
Do not cram too much content on your homepage. Instead, make it an attractive and simple page that will lead your users through the rest of the site and make their experience with it more pleasant.
If you have the information, you want to include on your homepage, ensure that it is relevant to your business and not generalized, as this will confuse your users.
Make sure that your homepage is also user-friendly. This means that it should be easy to navigate through it.
Employ Clear Navigation Menu
When designing your navigation bar for your homepage, make sure that it is clean, simple, and easily accessible.
You do not want your users to get lost on your website.
This is especially true if you have a lot of content on your homepage and want to make your user experience with your site more pleasant.
Start by giving your users a clear path to what they want on your website.
If they want to search for product or service information, make your navigation bar with product detail pages.
If they are looking for a call to action that will lead them to a specific action, make sure it is on your homepage.
The clear navigation bar will also help your users avoid getting bored browsing your site.
Imagine browsing through your site and finding yourself lost or even disoriented. This will definitely turn your users away from your site.
Test User Feedback
Forms and surveys are a great way to find out how your visitors are feeling and what they think about your website.
This will help you find out the things that are not working well on your site so that you can fix them.
You can also use user feedback tools to find product issues and improve your products.
Following are the examples of user feedback tools:
- UsabilityHub
This free user feedback tool allows you to quickly collect and analyze customer feedback.
- Survey Monkey
This is a popular survey tool that makes it easy for you to collect feedback from your customers.
- iSpeak
iSpeak is a user feedback tool that lets you quickly collect product reviews, ratings, and comments on your site.
- Avoid/Audio Video popups
Audio and video popups have become very common in the modern world of online marketing. They are very effective in promoting a product. Ads and promos are very effective at bringing users to your products but can be disruptive.
They are also very annoying to many users. These popups will play a certain audio or video content when your users browse your website. They may be listening to music, reading, or watching a video.
In any case, these extensions are very intrusive and distracting as they will force your users to stop what they are doing and wait for the popups to close.
You should avoid using audio and video popups in your website design. If you end up using them, make sure that you remove them from the website as soon as possible, as they can negatively affect the user experience on your website.
Bonus:
Blog Posts
Consider having a blog for your business so visitors can learn about what’s happening and share their insight. This will give them the feeling that they are part of what is happening with your company and inspire them to get involved in their own ways.
Ideally, the homepage would have information about your recent posts if you run a blog. This gives your visitors an insight into what you have been working on. It will provide them with the content they are already interested in.
It’s well worth investing a little time to get started, as it can help you build a strong following in no time.
Conclusion
The visual appeal of your users’ experience with your website depends on how easily they can navigate through it.
A site with an easy-to-navigate layout will give the user an instant feel of the brand, while a cluttered website may confuse them and lead to a poor conversion rate.
In other words, designing a good user experience for your users is essential to ensure your visitors can easily find the information they are looking for from your site and have a pleasant time browsing through it.